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2006 by admin.

News En Español Is Outsourced

By Allison Romano — Broadcasting & Cable, 9/25/2006

Come January, Dallas-Ft. Worth viewers will see Maria Arita, anchor of the 4 p.m. news on CBS-owned KTVT, reporting the day’s events on another station in town. Under a new deal, KTVT will produce several daily 90-second Spanish-language news updates for Azteca America affiliate KODF.
KTVT plans to hire an executive producer to write and produce the updates, which Arita will host. Plans call for KTVT eventually to produce a full half-hour newscast. “They need news,” says KTVT General Manager Steve Mauldin, “and we have an opportunity to reach this fast-growing Hispanic market.”
Dallas-Ft. Worth is one of five markets where KODF parent company Una Vez Mas (UVM) is launching Spanish news produced by a third party. Outsourcing news—often called news shares—has become a popular way for some stations, from mid-market Fox affiliates to Spanish-language broadcasters, to air newscasts without the substantial expense of starting up and staffing a newsroom.

“We want to turn these stations from something beamed in by satellite to stations with roots in the community,” says UVM President/COO Randy Nonberg. “The best way to do that is with news.”
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Randy Nonberg

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