Eduardo Quezada

KPDF launches local Spanish-language television newscast

Taps 30-year news vet for commentaries

Phoenix, AZ September 28, 2006— KPDF, Channel 41 (Cox Channel 58, Cable America Channel 45 and Qwest Channel 25) announced that it will begin broadcasting a local Spanish-language early evening newscast beginning January 1, 2007. KPDF is an affiliate of Azteca America, the fastest-growing Hispanic television network in the United States.

Each weeknight the newscast will feature international, national and local news, local sports and weather for Phoenix and selected Mexican cities.

KPDF is owned and operated by Una Vez Mas, LP, the nation’s largest group owner of Azteca America television stations.

Eduardo Quezada, Vice President for News and Public Affairs for Una Vez Mas will guide the local newscast as well as offer local commentaries several times a month. Quezada, an award-winning broadcast journalist and a 30-year veteran of Spanish-language television news, has served as the news anchor for both Univision and Telemundo in Los Angeles, California. “Our local newscast will mirror the demographic appeal of the Azteca America audience” said Quezada.

“Una Vez Mas is committed to serving the communities in which it operates. Our newscast will reflect the spirit and the personality of the vibrant Phoenix Hispanic community.” stated Randy E. Nonberg, Una Vez Mas’ President and Chief Operating Officer.

About Una Vez Más:

Founded in 2002 and headquartered in Dallas, Una Vez Mas is Azteca America’s largest affiliate group currently with stations in Albuquerque (KQDF 25), Austin (KADF 20), Amarillo (KTXD 43), Atlanta (WUVM 4), Corpus Christi (KYDF 64), Dallas (KODF 26), El Paso (KEPA 42), McAllen-Brownsville (KNDF 57-KBDF 64), Las Vegas (KHDF 19), New Orleans (WTNO 8), Phoenix (KPDF 41), San Antonio (KVDF 31), Santa Barbara (KZDF 8), Tampa (WXAX 26), Tucson (KUDF 14) and Victoria (KBGS 51). Together, the company’s stations deliver over 20% of the total U.S. Hispanic buying power.

Visit: [1] http://www.uvmtv.net

For graphics of Eduardo Quezada go to:[2] http://www.eduardo.quezada.net/uvm.htm